Bet365 Set to Join European Contingent in U.S. Sports Betting MarketPCMAX
Another major European sports gambling company is attempting to combine William Hill and Paddy Power Betfair/FanDuel in what is becoming a aggressive and heavily European-influenced New Jersey sports betting marketplace.
According to a letter printed on the New Jersey Division of Gaming Enforcement site, the newly opened Hard Rock with an estimated 23 million customers globally, at bet365 and Atlantic City, are currently seeking to offer sports gambling in the New Jersey resort town. The organization, with headquarters in Stoke-on-Trent in England, would serve as risk manager and betting-platform supplier.
The correspondence indicates two parties signed a letter of intent on June 19, however, neither concern has commented about the bargain that was proposed. State officials signed off in June a part of the partnership, while bet365 functions to receive its license to operate in New 36, but the temporary approval is valid until July 31.
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